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New Home Quality Mark puts consumers at the heart of house building

Note: This press release is over six months old and the details may have been superseded. Please contact the Press Office for the latest information.

Leading building science centre BRE introduces a national quality mark for new housing that will transform the way consumers choose the homes they buy and rent and allow house builders to differentiate themselves in the marketplace at a time of rapid growth.

Using a simple 5-star rating, the Home Quality Mark will give home buyers and renters a clear indication of the quality and performance of a new home. It will illustrate the home’s overall running costs at a time when average energy bills top £1000. It will show the impact of the home on the occupant’s health and wellbeing as homes become more airtight, respiratory conditions rise and our population gets older. It will also demonstrate the home’s environmental footprint and its resilience to flooding and overheating in a changing climate. Additionally the mark will evaluate the digital connectivity and performance of the home as our reliance on new technology becomes ever more critical.

The Home Quality Mark comes in the absence of any third party approval stamp covering these issues that consumers can use when making the most significant investment of their lifetime.

Recent consumer research* carried out by BRE supports the introduction of the Home Quality Mark with 97% of respondents in a survey saying they would welcome it. For house builders it will provide a valuable independent quality mark they can use to highlight the innovative features of their homes and differentiate themselves in the marketplace at a time of rapid growth and change  A number of leading stakeholders ** are currently working with BRE on the development of the mark from its current beta testing stage.

Chief Executive of BRE, Dr Peter Bonfield says ‘It is our long term goal that the Home Quality Mark will become the de facto sign of a better home – something that home buyers can rely on and use in their purchase decisions. It will also be used by house builders to demonstrate the quality and performance of the homes they deliver.’

Homes built to the mark will be independently evaluated by licensed BRE Global assessors and developments built to standards like Passivhaus and the Code for Sustainable Homes can be credited under the mark where compatible criteria apply. As a voluntary mark, it signals a significant departure from previous codes and standards.

CALA Homes, one of the UK’s top ten house builders plan to trial the mark. Its Chief Executive Alan Brown said ‘Independent benchmarking of new homes is hugely important. For CALA, it provides third party recognition of our commitment to consistently build high quality, sustainable homes. For homeowners, it offers a simple and reliable measure of the energy performance of the property they are buying. We look forward to working with BRE on the new Home Quality Mark.’

Currently the mark is being trialled by building products manufacturer Wienerberger on a new project called the E4 brick house which is under construction on the BRE Innovation Park in Watford.

The mark will be formally launched to the house building industry on 3rd March at Ecobuild. House builders can register developments under the Home Quality Mark from June 2015.

For further information go to or contact Linda McKeown, BRE email[email protected], tel 07772228768.


* Research included

  • Survey with 500 + users of which explored the factors that influence people’s choice of home
  • A number of focus groups studies with UK house buyers
  • A number of focus group studies with UK occupiers of sustainable homes
  • Consultation with the House building industry  including written survey and  workshops
  • Findings of research are available from


** Organisations working with BRE on the Home Quality Mark include

CALA Homes

Linden Homes

Lend Lease



Sustainable Homes



AES Southern Ltd

Construction Products Association

Galliford Try


Volker Fitzpatrick

St Gobain

Ecology Building Society


Hoare Lea

Element Sustainability

Zed Factory

Sustainable Building Solutions


BRE (Building Research Establishment)

BRE is a world leading building science centre that generates new knowledge through research. This is used to create products, tools and standards that drive positive change across the built environment.  BRE helps its government and private sector clients meet the significant environmental, social and economic challenges they face in delivering homes, buildings and communities.

BRE is owned by the BRE Trust, a registered charity. The Trust uses the profits made by the BRE companies to fund research and education that advances knowledge of the built environment